'I'm sure there's a ton I'm totally unaware of on African American history in the U.S.,' said Alex Markle. Gen.G shares our vision for delivering immersive experiences that reflect the unique DNA of our brand, which is rooted in authentic self-expression,' said Tim Malone, Crocs VP global integrated marketing.Race Four enduring myths about Juneteenth are not based on facts 'Our new partnership with Zepeto and Gen.G is reflective of our commitment to digital innovation and consumer engagement through a digitally-led social-first lens. 'It's so exciting to make our first mark into the Zepeto metaverse with a brand like Crocs they understand the creativity and individual expression that gamers have,' said Gina Chung Lee, CMO of Gen.G.

In addition, users will have the opportunity to test their styling skills by creating outfits and entering the Crocs x Zepeto Come As You Are UGC Challenge to win a grand prize. The Crocs x Zepeto campaign will be supported by various influencers such as GDS, Usona, Jinjalim, lenge, Seori, Yeji, and Damhyang. Phase Two will launch in October and invite users to engage through a photo booth in their new Crocs gear and personalise their avatars with the Crocs Hat. Phase One will feature a video booth and eight virtual Crocs items, including a Classic Spray Dye Clog, Classic Crush Clog, Classic Crush Sandal, Classic Platform Clog, Classic Slide and two Crocs fashion apparel sets. The Crocs X Zepeto experience will happen in two phases.

It will feature virtual shoes and fashion collections as well as virtual photo and video booth installation. Crocs, a global leader in innovative casual footwear, and esports organisation Gen.G have announced the launch of Crocs x Zepeto, a new collaboration with the pioneering metaverse app, where users can create hyper-personalised 3D avatars.

Croc's World instal the new